A hair gel that's hood proof??

I've just watched an advert for hair gel that promised it was hood proof. This sends shivers down my spine - surely the hair will mould the hood?

So it's not enough that I have to wade through a swamp of discarded clothes whenever I venture into Tom's room on a plate/bowl/mug hunt. I may now have to clamber over a series of distorted head shapes too? This is either a vision from a nightmare or a future entry for the Turner Prize!